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Steps Toward Getting Noticed
Remember, when you want to find publicity for your book, that the media is looking for a story. You need to have answers to the questions of why now, why this story, what’s important about it, and why...
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Making Yourself Useful to the Media
The media is still important for you in finding an audience for your book. Once you’ve learned as much as possible about the key journalists who cover your area of expertise, write a simple email, not...
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Being a Source for Journalists Helps Your Book
If you offer key journalists and bloggers – those who cover your area of expertise – quick and reliable information, they will return to you in the future. You will become a source for them. The...
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Approaches to Public Relations for Your Book
There are two approaches to cultivating key journalists: The sniper and the shotgun. Here we’ll look at the sniper approach. Snipers can be effective, but only on single targets. They prepare for...
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Shotgun Approaches to Your Book’s PR
We looked at the sniper approach to public relations and cultivating journalists in our last blog post. Here we’ll look at the shotgun approach. We’ve all seen thrillers in which a larger-than-life...
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How People Remember Your Message
We have all walked into a room and realized that we’ve forgotten why we walked into it. And we’ve gone into a grocery store without a list and not bought the item we were sure we wouldn’t forget to...
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Imprinting Your Message on a Buyer
Your public relations plan for your book needs to be consistent, frequent and memorable. Short-term or working memory is like electricity. The RAM on your computer is up and working as long as you have...
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3 Important PR Concepts to Consider for Your Book
We’ve been looking at the importance of crafting an approaching to public relations for your book that will help its message stick in the mind of not only an audience, but people who will write about...
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Repeating Your Message so That It’s Recalled
We’ve been looking at frequency and repetition for your public relations campaign to be effective. Why does the message have to be repeated so frequently? Think in terms of short-term memory. When we...
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Common PR Mistakes: Overpromising
In your book promotion efforts, there are some common public relations mistakes that you should avoid. We’ll look at them in this next series of posts. First up is the mistake of pursuing instant...
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Common PR Mistakes: Not Engaging Your Audience Correctly
One common book-promotion public relations mistake is to think in terms of short-term gratification rather than long-term goal. Another one is overspending. And a worse one, perhaps, is failing to give...
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Common PR Mistakes: Making Unsubstantiated Claims
A common book-promotion public relations mistake is to make unsubstantiated claims. You’ll turn off readers and buyers. Don’t exaggerate or sensationalize your ideas, findings or services. In your...
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Common PR Mistakes: Not Identifying the Right Media
We’ve been looking at some public relations errors in book campaigns (in our last, we looked at overstating your claims). Another common public relations mistake in book-promotion is lack of direction,...
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Common PR Mistakes: Flying Blind
We’ve been looking at some public relations errors in book campaigns (in our last post we looked at not targeting the right media). Another common public relations mistake in book-promotion is not...
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Your Book’s Marketing Plan
The key to your book’s success is creating and executing a fully developed marketing plan. You can have a wonderful marketing platform, an ideal niche market and an engaging and well-written book, but...
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Create a Marketing Plan Before Your Book Is Published
Too often, authors wait until they’ve finished writing their books before they begin working on their marketing plan. This is like delaying your planning for a long-distance journey until the day...
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Drumming Up Interest in Your Book Long Before It’s Published
You don’t have much time to make a mark on readers once your book is published. Even after bookstores stock your book, they usually give the book fewer than 90 days (if that) to prove that you have the...
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Success Takes Planning (and a Little Luck)
You may remember the story of how Michael Drew and his team boosted Ivan Misner’s book, Masters of Success, to the number one-spot on the Wall Street Journal bestseller list. Here’s a recap: Michael...
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Promoting Your Book
You need to start promoting your book far in advance. In the next few blogs, we’ll look at the process of getting people to pay attention to your book – and to buying it. Why do you need to start your...
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Using Bound Galleys for Your Book
After a manuscript has been edited, and before it’s actually published, a preliminary version of the book is often sent to the media, and to bookstore buyers. This is called a galley. When the galleys...
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