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Your Book’s Press Kit
You need a quality press kit to send to reviewers and journalists and media sources. A press kit is a promotional package that includes such things as a cover letter, a brief biography of the author or...
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Your Book’s Electronic Press Kit
While you need a quality press kit to send to reviewers, it’s more and more likely that this press kit will be virtual rather than physical. Journalists – and just about everyone else in the media –...
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Endorsements Help People Focus on Your Book
One of the first things some publishers will ask of potential authors is whom they’re going to have endorse their book. The thinking is that if you know enough powerhouses who are willing to say you’re...
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Book Clubs and Your Book
There are book clubs for just about every topic of book. And these days, when so many of us are looking for recommendations on what to read, a book club is a great way for people to focus on a subject...
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Targeting Book Clubs for Your Book
Book clubs can be a powerful marketing tool for your book – if it’s chosen by the club, that is. When you or your publisher submits your book to a book club, make sure it fits the club’s selection...
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Getting Book Reviews
Book reviews are hard to get. Harder than ever, in fact, since so few newspapers run book reviews (or employ book reviewers). Most magazines only pay passing attention to books, and you can forget...
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Your Book’s Public Relations
In our last post, we took another look at the sniper approach to book promotion. Remember the sniper and shotgun approaches? As I mentioned, you need both. Here we look again at the shotgun approach,...
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The Sniper Approach to Your Book’s PR
Remember the sniper and shotgun approaches to PR that we discussed in earlier posts? You should take time as you prepare your public relations campaign for your books to prepare also for both types of...
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Being Interviewed for Your Book
If your book promotion plans play out well, there’s a good chance you’ll be asked to be interviewed. You can also work toward scheduling interviews yourself with your sources. A good media interview...
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Interview Questions for Your Book
In my last post, we looked at setting up interviews for your book promotion. As part of your interview process you’ll have sent out press kits to journalists, bloggers and podcasters. Those kits should...
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When Your Book Comes Out
In my last post, we looked at creating an important page or document for your website, one that has a series of sample questions and answers that can help journalists, bloggers and marketers better...
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Raising Your Book’s Profile after Publication
In my last post, we looked at what you do when your book comes out. With luck your pre-publication efforts should have led to interviews and the possibility of publicity appearances. It’s harder than...
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The Future of Publishing
One of the publishing industry’s favorite topics is what the future of the publishing industry will be. This is only natural. Especially now that publishing has evolved more rapidly than most people...
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Topsy-Turvy Publishing
Publishing has changed more in the last decade than it probably has in the last hundred years. It all started about three decades ago with the rise of the personal computer, which allowed authors to...
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Publishing and the Changing Marketplace
More books than ever before are being published, more authors than ever before are finding an audience and, surprisingly, more writers are discovering that they can have a significant audience without...
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The Self-Publishing Marketplace and You
More writers than ever before have decided to self-publish. They may be frustrated by working with traditional publishers, or they may be frustrated at not being able to work with traditional...
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No Matter the Format, Your Book Is Your Calling Card
Traditional media – newspapers, for example – are reluctant to report good news about self-publishing. Even as more writers self-publish, the conglomerates that run media outlets would rather report on...
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Looking Ahead to the Future of Books and Publishing
Traditional reporting would have you believe that sales of e-books are plateauing. According to a New York Times article published last September, “E-book sales fell by 10% in the first five months of...
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Meeting the Demands of a New Book Marketplace
As I mentioned in our last post, the way books are read, marketed and bought has changed. There’s no going back to paper alone, despite what some traditionalists wish. To meet the demands of the new...
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Publishers Can Embrace a New Age of Authors
As I mentioned in our last post, in order to meet the demands of the new marketplace, both writers (including entrepreneurs who wish to become bestselling authors), and publishers, need to change the...
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