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The Author as E-Commerce Marketer
Many e-commerce sites are cutting out the middlemen and passing savings onto customers. You’d think that publishers would have done that long ago. But no, its authors who are doing that. Self-published...
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You Need to Be Your Own Marketer
Are book reviews worth it? Do reviews actually sell books? No, but you do. It seems that, at least according to newspapers, the book review is a thing of the past. Most newspapers have done away with...
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Calling in Favors
As you’re writing your book, you’ll think of whom you can approach about supporting you when your book is published. You might want to call in favors about writing a blurb, or even having someone do a...
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Book Marketing Basics
Where does book marketing take place today? Certainly not in the bookstore. That is, not with traditional author readings or signings. Unless you’re an author with a media following and the ability to...
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Speaking to the Heart of the Dog
You don’t turn a book into a bestseller by accident. It’s the result of multitudes walking into bookstores and logging onto websites with your author’s title in mind. But for that to happen, your...
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Pinpoint Your Reader
Don’t try to be all things to all readers. You’ll end up being nothing to everyone. At the same time, if your subject area is sufficiently broad – for a business-related book – you have a chance to...
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Hope in the Book Club
As you may know, Facebook founder Mark Zuckerberg has started a sort of book club. He wants to read two books a year in 2015, and invites Facebook followers to read with him. Apart from this being a...
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Your Book Business
Your book is a business-builder. Or it should be. You want to spread your message, become known and create an audience for your ideas and ultimately for your business. (We’re speaking primarily of...
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Giving It Away
Authors want readers to pay for their work, of course, but savvy authors know that by giving away information, they’re likely to create further demand among readers for their books. It’s a matter of...
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Thinking Mobile for Your Platform
An online platform is important to building your audience, and turning that audience into book buyers. But more and more, people are accessing the web through their mobile devices. And so you ‘ve got...
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Getting Noticed from the Ground Up
Can critics sell books? I don’t think so. Even critically acclaimed books often do not take off. Yet authors still want that attention, even if it doesn’t work. But they should look elsewhere for how...
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Blogging and Bestselling
Your platform is your way toward winning over readers. A few years ago a friend of mine began writing a series of blogs, as a way of writing her book – she hadn’t begun a blog before she’d had written...
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Building Your Bestseller Before the Book Begins
Becoming a bestselling author starts well before the book is finished. The secret? Well, there isn’t any, really. What it takes is a marketing plan, a social-media strategy, a way of engaging an...
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From Modest Hit to Bestseller Thanks to Marketing
The success of Roy H. Williams’ “Monday Morning Memo” and his magazine column gave him a toehold for his first book, “The Wizard of Ads,” as I mentioned in a previous post. The book sold thousands of...
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The Five-Letter Dirty Word
I was wondering… Would you do me a favor? It involves a simple five-letter word we all use: “sales.” Many people confuse its meaning, and when they hear the word “sales” or “salesperson,” they get an...
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Local Cooking Tipster to National Celebrity
Around the same time that Roy Williams was writing his first book, “The Wizard of Ads,” an appealing, enthusiastic buyer, store manager and cook at an upstate New York foodservice retail store had an...
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Networking to Bestselling
As Roy H. Williams and Rachael Ray were using their first books to broaden their careers, Ivan Misner was already a worldwide success. He had begun the world’s largest referral-marketing organization,...
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Growing a Flock for Your Book
You need to develop your audience well before your book is published, and even before it’s written, as I’ve been showing in previous posts. It’s all about your platform – building it, developing it,...
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The Happiness of a Powerful Platform
Celebrated author Gretchen Rubin didn’t begin to blog in earnest until she’d signed a contract for the book that would become a national bestseller, “The Happiness Project”. Rubin had already published...
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Getting Your Share of Attention
So many stories, so little room (even online). Imagine an all-you-can-eat buffet where the cost of the meal has been covered but there’s only enough roast beef for 10 people. Now, imagine that those 10...
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